3
minute read
Having Close Partnerships Will Scale Your Business: KBX Case Study Example
Sep 8, 2025
Brand Identity
Client Collaboration
Health & Wellbeing
When Jordan, the owner of KBX Performance, first came to us six months ago, his original goal was a new website. But as we started our strategic work together, we quickly realised that with his passion and vision, we could help him build a foundation for something much bigger.
Cover image of the blog title: Having Close Partnerships Will Scale you Business. Client Case Study Example: KB
A Collaborative Approach to Strategic Design
Our work with KBX Performance has been defined by collaboration from day one. Instead of simply presenting ideas, we work side-by-side with Jordan in a spirit of growing together. We meet every two weeks to discuss updates and brainstorm new ideas. Jordan isn't just a client approving a design—he's an active participant, even getting hands-on with us in the Figma files.
Moving Beyond the Website
What started as a website project evolved into a comprehensive Brand Strategy. We're close to finishing off their V1 of their brand identity, and we've helped refine KBX’s brand identity and messaging, building a foundation that will support their business for years to come. This holistic approach is essential for any business aiming for long-term growth.
Before & After
We began by recreating the original logo, which was a great first effort by the KBX team, but we knew we could help them elevate their brand further with some small adjustments and core graphic design principles. We made it a smoother, vector-based asset and created more accessible and platform-agnostic lockups to ensure consistency. This was a crucial first step in their Brand Design journey.
Improve Internal Processes
Our strategic work helped Jordan improve his internal processes, setting his business up for a scalable product design future. This is a powerful reminder that the best results come from a true partnership.
A New Standard for Collaboration
The ongoing journey with Jordan and KBX Performance is a powerful reminder that the best results come from a true partnership. This approach transforms a simple project into an opportunity to scale a brand and achieve remarkable business growth. This is where strategic design truly shines. It's about building a partnership that goes beyond the surface and focuses on a business's core processes, setting the stage for long-term digital branding success.
Ready to see what a collaborative partnership can do for your business?
Book a free discovery call with us today.
References
1.1. Adobe. The Ultimate Guide to Brand Strategy. https://www.adobe.com/express/learn/blog/brand-strategy (Accessed 14 September 2025) 1.2. A Dozen Eggs. Vector vs. Raster: What's the Difference?. https://www.adozeneggs.co.uk/insights/difference-vector-raster/#:~:text=The%20benefit%20of%20a%20vector,will%20start%20to%20look%20fuzzy. (Accessed 14 September 2025) 1.3. Linearity. Vector logo design: Why you should use vector graphics. https://www.linearity.io/blog/vector-logo-design/ (Accessed 14 September 2025) 1.4. Exhibit Supply. Why Every Business Needs a Vector Logo: The Professional's Guide. https://exhibitsupply.com/benefits-of-vector-logos/ (Accessed 14 September 2025) 2.1. NMS Consulting. The Importance of a Clear Brand Strategy. https://nmsconsulting.com/insights/the-importance-of-a-clear-brand-strategy/ (Accessed 14 September 2025) 2.3. Anchor Digital. What a Successful Brand Strategy Can Mean for Your Business. https://anchordigital.com.au/articles/what-a-successful-brand-strategy-can-mean-for-your-business (Accessed 14 September 2025) 3.1. Merkle. Experience & Product Design Services and Consulting. https://www.merkle.com/en/capabilities/experience-product-design.html (Accessed 14 September 2025) 3.2. Musemind. Leading Global UI UX Design Agency. https://musemind.agency/ (Accessed 14 September 2025) 3.3. Clay. UX Design Agency, Branding & Web Design. https://clay.global/ (Accessed 14 September 2025) 4.1. Medium. Encourage collaborative design for better product outcomes. https://medium.com/@kdonoghue/encourage-collaborative-design-for-better-product-outcomes-29001e8168dc (Accessed 14 September 2025) 4.2. Prophet. The Importance of a Collaborative Product Design Process. https://prophet.com/2021/09/the-importance-of-a-collaborative-product-design-process/ (Accessed 14 September 2025) 4.3. UXPin. Encourage collaborative design to build better products. https://www.uxpin.com/studio/blog/collaborative-design-process/ (Accessed 14 September 2025) 4.4. Miro. What is collaborative design?. https://miro.com/research-and-design/what-is-collaborative-design/ (Accessed 14 September 2025)
A Collaborative Approach to Strategic Design
Our work with KBX Performance has been defined by collaboration from day one. Instead of simply presenting ideas, we work side-by-side with Jordan in a spirit of growing together. We meet every two weeks to discuss updates and brainstorm new ideas. Jordan isn't just a client approving a design—he's an active participant, even getting hands-on with us in the Figma files.
Moving Beyond the Website
What started as a website project evolved into a comprehensive Brand Strategy. We're close to finishing off their V1 of their brand identity, and we've helped refine KBX’s brand identity and messaging, building a foundation that will support their business for years to come. This holistic approach is essential for any business aiming for long-term growth.
Before & After
We began by recreating the original logo, which was a great first effort by the KBX team, but we knew we could help them elevate their brand further with some small adjustments and core graphic design principles. We made it a smoother, vector-based asset and created more accessible and platform-agnostic lockups to ensure consistency. This was a crucial first step in their Brand Design journey.
Improve Internal Processes
Our strategic work helped Jordan improve his internal processes, setting his business up for a scalable product design future. This is a powerful reminder that the best results come from a true partnership.
A New Standard for Collaboration
The ongoing journey with Jordan and KBX Performance is a powerful reminder that the best results come from a true partnership. This approach transforms a simple project into an opportunity to scale a brand and achieve remarkable business growth. This is where strategic design truly shines. It's about building a partnership that goes beyond the surface and focuses on a business's core processes, setting the stage for long-term digital branding success.
Ready to see what a collaborative partnership can do for your business?
Book a free discovery call with us today.
References
1.1. Adobe. The Ultimate Guide to Brand Strategy. https://www.adobe.com/express/learn/blog/brand-strategy (Accessed 14 September 2025) 1.2. A Dozen Eggs. Vector vs. Raster: What's the Difference?. https://www.adozeneggs.co.uk/insights/difference-vector-raster/#:~:text=The%20benefit%20of%20a%20vector,will%20start%20to%20look%20fuzzy. (Accessed 14 September 2025) 1.3. Linearity. Vector logo design: Why you should use vector graphics. https://www.linearity.io/blog/vector-logo-design/ (Accessed 14 September 2025) 1.4. Exhibit Supply. Why Every Business Needs a Vector Logo: The Professional's Guide. https://exhibitsupply.com/benefits-of-vector-logos/ (Accessed 14 September 2025) 2.1. NMS Consulting. The Importance of a Clear Brand Strategy. https://nmsconsulting.com/insights/the-importance-of-a-clear-brand-strategy/ (Accessed 14 September 2025) 2.3. Anchor Digital. What a Successful Brand Strategy Can Mean for Your Business. https://anchordigital.com.au/articles/what-a-successful-brand-strategy-can-mean-for-your-business (Accessed 14 September 2025) 3.1. Merkle. Experience & Product Design Services and Consulting. https://www.merkle.com/en/capabilities/experience-product-design.html (Accessed 14 September 2025) 3.2. Musemind. Leading Global UI UX Design Agency. https://musemind.agency/ (Accessed 14 September 2025) 3.3. Clay. UX Design Agency, Branding & Web Design. https://clay.global/ (Accessed 14 September 2025) 4.1. Medium. Encourage collaborative design for better product outcomes. https://medium.com/@kdonoghue/encourage-collaborative-design-for-better-product-outcomes-29001e8168dc (Accessed 14 September 2025) 4.2. Prophet. The Importance of a Collaborative Product Design Process. https://prophet.com/2021/09/the-importance-of-a-collaborative-product-design-process/ (Accessed 14 September 2025) 4.3. UXPin. Encourage collaborative design to build better products. https://www.uxpin.com/studio/blog/collaborative-design-process/ (Accessed 14 September 2025) 4.4. Miro. What is collaborative design?. https://miro.com/research-and-design/what-is-collaborative-design/ (Accessed 14 September 2025)
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