KEYS Community

Fueling Growth: A Hyper-Accelerated Go-To-Market Plan

Digital Marketing

Social Media Design

Product Launch

Sep 18, 2025

A hero rendered mock-up of the KEYS social media brand strategy. A young black man is carrying a cardboard box next to a south east asian woman doing the same thing. There is a hand holding a phone in the middle with the KEYS app UI open. There are various propos in the background such as plants, light fittings and UI elements saying "morning" and "hey" with emojis

CONTEXT

Elevating a Brand: From MVP to Social Dominance

Elevating a Brand: From MVP to Social Dominance

Elevating a Brand: From MVP to Social Dominance

Scaling the brand across multiple social media platforms

DESIGN CHALLENGE

After a successful Phase 1 launch, KEYS enlisted Studio Soren to become their dedicated design team, with a core focus on visual content design.

We were a pivotal partner in crafting a new brand look and feel, ensuring it truly resonated with their mission.

The retainer ask was a significant undertaking: to create a high volume of visual content. Specifically, three posts a week, including two individual impact posts and one feature-based carousel with a minimum of five creatives.

This was a big task, as the content needed to be adaptable across a wide range of channels, including LinkedIn, Instagram, TikTok, and even their website blogs.

A collage of different App screen layout designs explaining the development path of how studio soren iterated different design styles
A collage of different App screen layout designs explaining the development path of how studio soren iterated different design styles
A collage of different App screen layout designs explaining the development path of how studio soren iterated different design styles

DESIGN DEVELOPMENT

Design Sprints

Design Sprints

Working agile and producing high quality creatives in quick turnaround

Our development process was built on a foundation of agility and constant collaboration. We implemented two-week sprints, which allowed us to get feedback in the first week and deliver high-quality creatives in the second.

We maintained this momentum through bi-weekly syncs and asynchronous work, ensuring we were always aligned with the client's vision and brand goals.

At the heart of our work was storytelling, which was key to showing how KEYS is a community-building company that brings people together.

Our focus was on creating visuals that consistently communicated a multi-faceted brand, touching on key themes like buildings, people, communities, and their electric car charging marketplace.

12 social media layout designs showing a variety of layouts for the KEYS app social media campaigns
12 social media layout designs showing a variety of layouts for the KEYS app social media campaigns
12 social media layout designs showing a variety of layouts for the KEYS app social media campaigns

SOLUTION

Content with Impact

Content with Impact

How we are able to deliver high quality and stay close to latest design and communicate current features

At Studio Soren, our ability to deliver high-quality, impactful content is a direct result of our highly collaborative and agile environment.

Our designers are incredibly talented and fast, allowing us to produce compelling, storytelling visuals that are always close to the latest design trends. We work closely with our content designers to ensure every creative is not just visually appealing but also communicates new features and brand stories with clarity and purpose.

Two square KEYS social media posts
Two square KEYS social media posts
Two square KEYS social media posts
Collage of social media posts with a variety of phone and community home hybrid graphics
Collage of social media posts with a variety of phone and community home hybrid graphics
Collage of social media posts with a variety of phone and community home hybrid graphics
Linkedin horizontal post of hero mock-ups
Linkedin horizontal post of hero mock-ups
Linkedin horizontal post of hero mock-ups

Studio Soren, In my opinion, the designs are clear and well defined. This is top notch design, I'm loving the look and a feel of these.

Gerard Pambu, Founder & CEO of KEYS Community

Nice work on this Studio Soren Team!

Adetola Adetula, Senior Product Designer

Studio Soren This looks really good.

Iwuji Esther Uchechi, Senior Content Designer

Studio Soren, In my opinion, the designs are clear and well defined. This is top notch design, I'm loving the look and a feel of these.

Gerard Pambu, Founder & CEO of KEYS Community

Nice work on this Studio Soren Team!

Adetola Adetula, Senior Product Designer

Studio Soren This looks really good.

Iwuji Esther Uchechi, Senior Content Designer

RESULT

Delivery, engagement promotion

Delivery, engagement promotion

Delivery, engagement promotion

Since their launch gone from approximately 300 followers on Linkedin to 1.3k

333%

333%

333%

Increase in Linkedin followers

200%

200%

200%

Increase in post engagement on social media channels

View more

View more

Image mockup of three onboarding screens for the care link app
Image mockup of three onboarding screens for the care link app
Image mockup of three onboarding screens for the care link app

CareLink

A seamless digital upgrade experience for vulnerable telecare users

Giant touchscreen render of an EE digital kiosk in a rendered EE store
Giant touchscreen render of an EE digital kiosk in a rendered EE store
Giant touchscreen render of an EE digital kiosk in a rendered EE store

EE Retail Stores

Pioneering a Multi-Sensory Digital Showroom for EE's new Marketplace