KEYS
Helping A Community Building App Launch Their MVP To Both App Stores
iOS
Google Playstore
App Design
Jun 9, 2025
CONTEXT
Users only need three seconds to decide if your product is for them
DESIGN CHALLENGE
Launch-ready startup KEYS teamed with Studio Soren to design App Store and Google Play preview screens that encapsulate their mission: bringing neighbourhoods closer with a focused, digital-first approach.
KEYS’ vision rested on five core pillars:
Feed
Polls
Community News
Building Updates
Create Committee
The goal: weave these features into a compelling visual narrative that’s on-brand, clear, and inspiring.
DESIGN DEVELOPMENT
Initial explorations leaned heavily on vector illustrations. As a team we refreshed their brand identity.
We shifted their social assets to a hybrid style, melding human-centric photography with clean, structured vector UI. Five high-fidelity mobile preview screens were crafted, adhering to Apple and Google’s design specifications. We also developed tablet variations to ensure consistency and flexibility across platforms.
SOLUTION
Assets launched seamlessly on both the iOS App Store and Google Play Store
The final deliverables included:
5 polished preview screens
Tablet-adapted versions
Visual style that fuses realism (people/architecture) and clarity (vector UI)
RESULT
With core previews complete, the path ahead includes expanding this hybrid visual system across KEYS’ app UX, marketing campaigns, and future feature launches—ensuring brand coherence at every touchpoint.
