EE Retail Kiosk Experience
Pioneering a Multi-Sensory Digital Showroom for EE's new Marketplace
Studio Soren collaborated with a dynamic team of Service Designers, Product Managers, Developers, and the EE Retail Design and Marketing teams to tackle the challenge of securing funding for a groundbreaking retail self-service concept.
This initiative was a prime opportunity to use strategic design to redefine the in-store experience, aligning seamlessly with EE's goal of 'winning in new markets.'
Development
Introducing a Multi-Sensory Experience
The mission was to introduce an exciting, multi-sensory experience for customers exploring EE's expanding world of consumer electronics. Our user-centred design approach aimed for efficiency, discoverability, and immersive showcasing. The target persona, the "soft purchaser," symbolised the high-footfall customer eager to embrace the latest in consumer electronics. The core challenge was to design a concept that would redefine the in-store experience and demonstrate its value to stakeholders.
Result
Building a multi-sensory prototype using Figma x Protopie
Customers found the experience beneficial
50%
Investment saved
£2.3M
These features—such as Siri's voice control for light and sound, sound nesting capabilities, and music player connectivity—were seen as opportunities to leverage when using Protopie to communicate the self-service kiosk's capabilities.
The first deliverable was a comprehensive prototype built using Protopie where we utilised real-tech prototyping to bring the multi-sensory concept to life. The design incorporated key interactions using light, voices and touch through:
Using Protopie's voice transcription feature to trigger responses to simulate controlling smart features such as controlling lights and temperature.
QR code scanning (through use of a mobile camera) to trigger a transfer of items in a wishlist on the Magic Wall to a mobile phone to purchase in private.
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