Free to download
The Digital Storytelling Playbook
Description
Move from data points to the heart of your story. The Digital Storytelling Playbook is a gentle, hands-on guide for the third sector.
It provides a supportive framework to help you bridge the gap between your impact metrics and the human connections that matter most.
We’ll help you move away from simply sharing information and show you how to design narratives that truly serve and uplift your community.
Benefits
What is inside?
A beautifully designed, 15-page A4 guide that takes you through our signature storytelling process. We’ve broken this down into five supportive modules to help you build your narrative with care:
Module 1: Bridging the Gap – Learn how to move from "data-rich" to "story-rich" by identifying the human connection behind your impact metrics.
Module 2: The Audience Empathy Map – A gentle deep-dive into the needs, hopes, and barriers of your community so you can talk with them, not at them.
Module 3: The Rule of 5 – Our favourite UX-inspired tool for testing your story. Learn how to listen to honest feedback to make your message as clear as possible.
Module 4: Storyboarding with Care – A guide to ethical visuals. We’ll show you how to map out your story using our 6-frame grid while prioritising the dignity and agency of your subjects.
Module 5: Sowing the Seeds – How to take your story into the world. Practical tips on creating "liquid" content for social media, newsletters, and beyond.
Who is it for?
Third sector leaders: Purpose-led founders and directors looking to amplify their cause with kindness.
Communications and marketing teams: People looking for a more human way to share the impact of their work.
Community organisers: Anyone designing stories that need to be grounded in real human needs.
Social entrepreneurs: Teams dedicated to making the world a bit better through inclusive, thoughtful design.
