KEYS Community
Community branded launch campaign
After a successful Phase 1 launch, KEYS enlisted Studio Soren to become their dedicated design team, with a core focus on visual content design.
We were a pivotal partner in crafting a new brand look and feel, ensuring it truly resonated with their mission.
The retainer ask was a significant undertaking: to create a high volume of visual content. Specifically, three posts a week, including two individual impact posts and one feature-based carousel with a minimum of five creatives.
This was a big task, as the content needed to be adaptable across a wide range of channels, including LinkedIn, Instagram, TikTok, and even their website blogs.
Building a scalable brand system
We worked with KEYS' content and product design team to establish a constant stream of content based on our templated visual design system.
Below we iterated and developed a range of style options which leaned more towards a hybrid and people focused graphic style to show the power of community and ease of use of the platform.
