Kindred
Reducing Loneliness for the Ageing Population
Studio Soren undertook a pro-bono initiative to address the Agile Ageing brief based on insight from Age UK in 2016, a challenge focused on improving the quality of life and "mental agility" for the "third age".
We focused our conceptual work on the North East of the UK, conducting deep ethnographic research at care facilities in Gateshead and Gosforth. The goal was to combat the "Indoor Isolation" crisis by finding new ways to maintain autonomy and motivation in an ageing population.
In-Life Concept Testing
Partnering with caregivers and residents to refine the experience
To bridge the gap between digital theory and care home reality, we partnered with Abbeyfield and Wellburn homes in Gosforth and Gateshead. By immersing ourselves in their daily routines, we moved beyond the studio to conduct workshops and test mock-up models directly with residents and staff.
These "boots-on-the-ground" sessions helped me develop Kindred's experience to focus on what truly mattered: relatable, simple products for busy carers and meaningful prompts that motivate residents to head outdoors.
"You’ve got to have something to get you out of bed."
Resident Interview, Care Home Visit





