The CareLink App
A seamless digital migration for the vulnerable
In 2025, the UK’s digital transition threatened to disconnect vulnerable telecare users. Studio Soren’s founder led a team at BT Group to design a North Star vision for the renewal migration experience, creating a blueprint to protect elderly and disabled customers.
By uncovering safety gaps through research, they established a human-centered strategy and a fail-safe system, ensuring national infrastructure shifts never compromised life-saving emergency connectivity.
API Innovation
CareLink’s program interfaces were developed with Openreach’s technical artchitects
This collaboration helped build a catalog of compatible telecare devices within BT Business’s backend system, ensuring secure buy-in from key stakeholders.
One key decision we made was focusing on CareLink’s API innovation, allowing telecare customers to easily check if they required an engineer visit to secure their connectivity. The simplicity of this approach not only met user needs but also streamlined the process for both users and support teams.
This diagram outlines how the new APIs would be developed, ensuring that the telecare device checker could function smoothly, which was crucial for maintaining uninterrupted service during the UK-wide network upgrade.






