The CareLink App

A seamless digital migration for the vulnerable

In 2025, the UK’s digital transition threatened to disconnect vulnerable telecare users. Studio Soren’s founder led a team at BT Group to design a North Star vision for the renewal migration experience, creating a blueprint to protect elderly and disabled customers.

By uncovering safety gaps through research, they established a human-centered strategy and a fail-safe system, ensuring national infrastructure shifts never compromised life-saving emergency connectivity.

Onboarding render of the CareLink App
Onboarding render of the CareLink App
Onboarding render of the CareLink App

Insight

In the UK up to 2M vulnerable people were at risk of losing emergency phone line connection

The digital upgrade introduced significant risks for vulnerable customers, including the elderly and disabled, who rely on analog lines for critical telecare services like pendant alarms and lifeline monitors. Recognising the potential impact on their safety, I focused on designing solutions to ensure uninterrupted connections during the UK-wide transition.

To understand the full scope, we spoke directly to telecare users and engaged with insurance companies like Aviva and AIG to learn what steps they were taking for the migration. To our surprise, many were doing very little or had little knowledge about the risks. This realisation gave me a deep sense of responsibility to ensure these customers wouldn’t lose access to life-saving services, as the threat of losing connectivity could have life-threatening consequences.

Insight

In the UK up to 2M vulnerable people were at risk of losing emergency phone line connection

The digital upgrade introduced significant risks for vulnerable customers, including the elderly and disabled, who rely on analog lines for critical telecare services like pendant alarms and lifeline monitors. Recognising the potential impact on their safety, I focused on designing solutions to ensure uninterrupted connections during the UK-wide transition.

To understand the full scope, we spoke directly to telecare users and engaged with insurance companies like Aviva and AIG to learn what steps they were taking for the migration. To our surprise, many were doing very little or had little knowledge about the risks. This realisation gave me a deep sense of responsibility to ensure these customers wouldn’t lose access to life-saving services, as the threat of losing connectivity could have life-threatening consequences.

API Innovation

CareLink’s program interfaces were developed with Openreach’s technical artchitects

This collaboration helped build a catalog of compatible telecare devices within BT Business’s backend system, ensuring secure buy-in from key stakeholders.

One key decision we made was focusing on CareLink’s API innovation, allowing telecare customers to easily check if they required an engineer visit to secure their connectivity. The simplicity of this approach not only met user needs but also streamlined the process for both users and support teams.

This diagram outlines how the new APIs would be developed, ensuring that the telecare device checker could function smoothly, which was crucial for maintaining uninterrupted service during the UK-wide network upgrade.

Result

Enhanced agent support & prioritised care

Result

Enhanced agent support & prioritised care

Happy BT Agent
Happy BT Agent
Happy BT Agent

Vulnerable positively impacted

1.8M

Lead carers and vulnerable decision makers being made aware

1.2k per week

Vulnerable positively impacted

1.8M

Lead carers and vulnerable decision makers being made aware

1.2k per week

The concept for CareLink was to transforming the agent desktop by introducing the ability to tag and categorise vulnerable customers, enabling BT agents to deliver more personalised support. This development is streamlining workflows and laying the foundation for a smoother transition to digital landlines, ultimately enhancing future services for both residential and business customers.

Keeping our vulnerable customers connected and protecting their safety is critical as we create new digital products and experiences.

Tim Carter, BT Design Lead

The concept for CareLink was to transforming the agent desktop by introducing the ability to tag and categorise vulnerable customers, enabling BT agents to deliver more personalised support. This development is streamlining workflows and laying the foundation for a smoother transition to digital landlines, ultimately enhancing future services for both residential and business customers.

Keeping our vulnerable customers connected and protecting their safety is critical as we create new digital products and experiences.

Tim Carter, BT Design Lead

Key Features

A user-friendly in-app experience was designed to support vulnerable broadband customers through a critical digital line upgrade. The solution includes:

Home Screen Alert - A prominent widget informs users about the migration and its implications.

Onboarding Explainer - A clear guide walks users through the upgrade process.

Device Checker - API-powered checks ensure device compatibility.

Engineer Booking - Non-compatible devices trigger an option to schedule an engineer visit.

Confirmation - Engineer appointments are confirmed, with follow-up steps like recycling old devices introduced.

This streamlined approach ensures a seamless and supportive user experience.

Key Features

A user-friendly in-app experience was designed to support vulnerable broadband customers through a critical digital line upgrade. The solution includes:

Home Screen Alert - A prominent widget informs users about the migration and its implications.

Onboarding Explainer - A clear guide walks users through the upgrade process.

Device Checker - API-powered checks ensure device compatibility.

Engineer Booking - Non-compatible devices trigger an option to schedule an engineer visit.

Confirmation - Engineer appointments are confirmed, with follow-up steps like recycling old devices introduced.

This streamlined approach ensures a seamless and supportive user experience.

View more

Onboarding render of the CareLink App
Onboarding render of the CareLink App
Onboarding render of the CareLink App

Shaped for people. Designed for impact.

2026 © all rights reserved.

Shaped for people. Designed for impact.

2026 © all rights reserved.

Shaped for people. Designed for impact.

2026 © all rights reserved.

Shaped for people. Designed for impact.

2026 © all rights reserved.