Commercial
Designing BT Business's first self-serve checkout
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Insight
Customers had to manually complete a "Get in touch" form in order to renew their business broadband
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Developing a strategic API driven platform
Building alignment across design & engineering
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Designing and delivering a flexible, scalable checkout flow tailored to real user journeys and BT's business requirements
Increased conversion
3.5x
Total revenue generated in 2024/25 FY
£3.3m
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Key Features
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